Put simply, HD Digital Film Direct means ā€�Master Qualityā€¯: what you see and hear on your flat-screen is exactly as the film-makers intended. Absolutely true to the original.

Weā€™ve applied this standard as a label (see the logo on the right) to those of our products that accurately handle 24fps (frames per second) movie content; this will help you make the right product choice for the true HD movie experience.

Films are typically shot, developed and encoded for cinema reproduction at 24fps.

Regular PAL broadcasting and DVD have always played these images back at 25 fps (50Hz).

This has the effect of speeding up images and raising the pitch of sounds and voices.

But, the new high definition discs, like Blu-ray Disc, offer you access to a digitised ā€¯true to the originalā€¯ copy of the theatrical movie content.

We offer a product range that is perfectly matched for bringing the real cinema experience into your home: amplifiers, Blu-ray Disc players, home cinema systems and flat-screen TVs with our trademark screening of 24fps source input at 72Hz (3 images displayed per original frame).

HDMI - one connection for complete digital transfer of all signals.

HDMI stands for High Definition Multimedia Interface and its purpose is to provide a single digital connection between one compatible product and another.

For example, a single digital connection between a compatible DVD recorder and A/V Receiver. Or a single digital connection between an A/V Receiver and plasma screen.

The benefit of HDMI is that it supports standard, enhanced and high definition signals via a single cable - there is no need for the signal to be converted from digital to analogue and back again. This means that no quality is lost in the straight-through digital HDMI connection, so you can enjoy the full quality of high definition entertainment.